Project Consultation

We begin each production by first offering our clients a Project Consultation. In the Project Consultation phase we evaluate and lay the foundation of a sales message. At this time we determine the best way to incorporate a client’s vision into an artistic and high-quality television advertisement by using the following step-by-step process:  

1.  Examination of the product in light of DRTV potential. We ask the question; “How can the product reach its full potential in DRTV?”  

2.  Product Image/Demonstration.  We look at how to best demonstrate the product and its features so the product’s believability is maximized.  We decide on a product image.  This can involve color schemes, logos, soundtrack and other factors.   

3. Determine a target audience.  We consider the various demographics and other consumer data including the competition to maximize results. 

4.  Potential up-sell products.  We recommend how to bring bonuses into the show and recommend up-sell items and potential continuity programs that would go best with the product. 

5. Budgetary Advice.  We evaluate our client’s shooting budget, along with their foreseen costs of media buying, fulfillment, and telemarketing, credit card processing, etc. 

6.  Tentative Project Schedule.  We develop a comprehensive project schedule to cover pre-production, production, post-production, media testing, roll-out 

7.  Talent/Testimonial Selection.  We advise what type of talent or television personality best promotes the product. We will also recommend various experts that can lend credibility to the product. Additionally we will advise the client on the appropriate testimonials that will best represent the demographic we are targeting. 

After the Project Consultation, we begin our collaborative process of pre-production, production, and post-production.